internet 49%
exhibitions and trade fairs 43%
trade and industry press 32%
mailings, brochures, catalogues 32%
outdoor staff 29%
presentations of enterprises 24%
radio and TV 8%
rest 3%

Exhibitions used best possible
This is the motto for a compact seminar of the IHK Munich and Bavaria (Chamber of Industry and Commerce) which takes place on February 10, 2004 in Munich. The famous exhibition specialist Elke Clausen sets you thinking, gives inspiration and many hints for experts from sales and marketing. Further topics are: conceptual exhibition planning, evaluation of exhibitions and trade fairs. Information and registration with Thomas Kölbl from IHK-academy, tel. (++49) 8063 91-251 or via email: koelbl@muenchen.ihk.de


Exhibitions are worth while
Participations in exhibitions are more than a nuisance. On behalf of the "AUMA", the institute "EMNID" found out that the budget for the participation in exhibitions will be slightly declining in the coming two years (about 3.5%). But on the other hand more and more effort is put into the quality and the integration into the marketing-mix. Additionally, the controlling is also better integrated now than it was only some years ago.

When budget raisings are planed, those means will flow mainly into the optimization of the exhibition stand construction and into a bigger exhibition space. After that, the stand service and the communication with customers are taken into account. All in all - this is what the study says - the position of an exhibition becomes more and more the focus of attention. Even if cuts are made in exhibitions and trade fairs - many other fields are cut down, too.

Business center - the ideal solution for the middle classes
HAHN once again a "trend scout" for its customers. Why are exhibitions often so successful? Because you can talk personally to your customers or to any interested party in a pleasant atmosphere. Because presentations are prepared and the staff is trained. And at home? Often the room for a reception or a training is missing. Business centers might be a very reasonable and efficient solution. They do not only provide room and service, coffee and a secretary's office, but they also take in telephone calls and thus, they make you better reachable for your clients.
The price-performance ratio is surprising. You will only pay for what you take up and you do not need to drag along with "dead funds". For more information contact the federal association under www.business-centers.de or call Lydia Morawietz in the regional office Bavaria (++49) 89 4484242.

Attention with customer cards
The federal association for customer advice warns against exhaustive violence against the data protection in connection with customer cards distributed in Germany. Nearly all card systems collect more data than necessary. The bonus cards are used to draw up "personality profiles" of customers and to do research on buying patterns. More information about this topic www.vzbv.de